Last
Saturday, the Autumnal Equinox, Susan and I spent the day attending and
exhibiting our wares at the Sonoma County Book Festival, in a public square in
downtown Santa Rosa, California. The weather was perfect: a bright blue sky, and the air warm but not
scorching. The staff running the show were friendly and helpful. We enjoyed
getting to know some of our fellow exhibitors, and it was, as always, a
pleasure to show off our Perseverance Press mysteries.
We’ve
done a lot of exhibiting at trade shows and book fairs over the years. We’ve
displayed at ABAs and BEAs all over the country, we participated in the Los
Angeles Times Festival of Books for its first ten years. We showed at the Santa
Barbara book fair, and early in our company history we even organized that
event for two years running. We’ve had tables at Left Coast Crimes and
Bouchercons.
Why
do we do this?
It
ain’t cheap. The cost of a space is substantial, and then there’s the equipment
rental cost. (Oh? You wanted to put your
books on a table? That’ll cost…) Plus travel expense, plus lodging.
So
far we’ve never sold enough books at any book fair to make back our investment.
(At the trade shows, you don’t sell any books on the floor.) I won’t tell you
how many books we sold at the Sonoma County Book Festival last week, because I
don’t know the number. I do know how much cash we took in, and I won’t tell you
that number because I don’t want to.
But
we had fun. We took turns strolling around and looking at the wares and
services on display by other vendors. A lot of one-book self-publishers. Some
religious cult publishers. A staff member of Pathfinder Press tried to enroll
me in the Communist Party. There was a small press who specialized in books
about vampires, Satan, and gore. There was a publisher of exquisitely written
and illustrated children’s books; Susan bought a book from them (Barefoot
Books) for one of our granddaughters.
It
was our (good/bad, you decide) luck to be positioned next to a poetry slam in
the midafternoon.
Most
of all, we enjoyed talking to those several people who stopped by to chat about
books. Our books, and books in general. And best of the best of all,
occasionally after such a conversation somebody reached into a pocket and
pulled out money. Books and smiles for money and smiles: an exchange remarkably
like romance.
But
there comes a time at every one of these events, usually late in the afternoon,
when there’s a lull in the traffic and we’re tired of standing and tired of
sitting and tired of smiling at looky-loo passersby, when one of us will turn
to the other and say, “We’ll never do this again.”
And
then somebody who was at the table hours ago will return, and buy a book, or
another copy of a book she’s already bought.
And
later, after we’ve packed up our wares and left the show, as we lift our
glasses in a nearby bar and grill, one of us will turn to the other and say,
“When we come back next year, let’s…”